Is it a consumer privacy rights or just another marketing ploy by Apple?
Apple is at fight with the US government and specifically the FBI. It is one odd battle that one never thought it would ever be. If you are not upto speed on this new technological tussle then here is the brief. In a recent court ruling, Apple has been compelled to provide a decryption of its iPhone after the 10 incorrect PIN trials. The iPhone in question is one belonging to Syed Farook, the San Bernardino’s mass shooting culprit.
Tim Cook’s response to the court ruling
In his statement, Apple CEO Tim Cook said that the brand will not comply. Citing the danger of such a move, he argued that the provision of such access will not only breach the right of privacy to Farook’s iPhone but also many of its brand users. Well, this was not an official response to the court judgement for Apple’s cooperation but a mere public stunt that is edged on a marketing strategy. So you cannot stop to ask; is it a consumer privacy rights or just another marketing ploy by Apple?
There is also an argument that Apple tried to help FBI through other conventional ways to access Farook’s mobile device information. But the latter did not find this a better way out and sort out the help of DOJ and that is where we are now.
How this is a calculated marketing stand
By seeming to stand firm on its desire to prevent customer’s privacy, Apple iPhones will be the best choice that everyone would want to have. Customers will be tempted to believe that Apple will not under any circumstances waive any private restrictions for anyone to enter their phones. This is the message that the brand wants its millions of customers to get and it will work to bring on more new buyers. But in reality, this is only a thing for the public since the official response to the court ruling is yet to come. This delay in response is a make-belief that Apple will not comply with the court ruling but at the end of the day compliance is the only way out.
The truth behind the scenes
The question that should linger in the minds of those who know the behind-scenes of iPhones is whether Apple can unlock the phone by lifting the PIN limitation or not. It might a way to fight ignorance on their part and if this comes out to be the truth then the brand has lots of woes coming their way once the DOJ fight is done. Objectively, everything is pointing to the fact that Apple is only interested in making the public believe that their data is secure with their iPhones. When there is a mass shooting and you are the only one to provide some breakthrough to the case then cooperation is the best you can do. You know that Apple wants to help with the case but the opportunity to market its products is way more tempting and that is why Cook’s statement had to be what it was.
You can never tell whether the case will be another chance for DOJ to express precedence over mobile technology or that Apple will mount a monumental legal case that will be a big win for all mobile device brands. Read More
Customers around the world made this holiday season the biggest ever for the App Store, setting new records during the weeks of Christmas and New Year’s. In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases.
Apple has announced financial results for its fiscal 2016 first quarter ended December 26, 2015. The company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share.
Everyone’s favorite retro backpack maker is heading into the 21st century. The Vancouver-based company has released something called the Sealtech Collection, a grand departure from their olde-timey design and materials.
Gantry benefits from an extensive, and ever expanding, catalog of online and free documentation covering basic to more advanced topics.
Advertising Company Will Use Its Billboards To Track Passing Cellphones +
YAML is a human-readable data serialization, making it easy to create and configure blueprints for back-end configuration options. Read More
Richard Branson & Stephen Hawking Unveil New Spacecraft +
Clear Channel Outdoor—one of the largest outdoor advertising companies in the U.S.—is starting a new program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers. Read More
Dieting іѕ ѕоmеthіng I hаvе nеvеr rеаllу dоnе, but еаtіng hеаlthу and getting thе rіght numbеr оf nutrіеntѕ іѕ. I drіnk рrоtеіn ѕmооthіеѕ as a mеаl rерlасеmеnt for brеаkfаѕt or lunсh, and еаt a ton of ѕаlаdѕ. Both оf these mаkе me feel full of energy аnd have hеlреd me maintain mу сurrеnt wеіght fоr almost twо уеаrѕ. Read More