Advertising Company Will Use Its Billboards To Track Passing Cellphones


Electronic billboard, Times Square

Traffic passes the giant animated billboard on the facade of the Marriott Marquis Hotel, in New York’s Times Square.

Credit: Richard Drew/AP

Clear Channel Outdoor—one of the largest outdoor advertising companies in the U.S.—is starting a new program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers.

From NPR
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